It was 2am, we were still working on one of our corporate project and started talking about how frustrating it was to try to explain what we do to our non geek friends.
So we tought: let's make the simplest app concept ever, the one that all our friends would enjoy and easily get, even drunk! The one that would take us back this popularity we got the first time we got "frostmourne" (experts will get it).
A few beers, 2 pizzas and way too much time on 9gag later, DASHAG was born.
We wanted to make the most incredible WTF app possible, the one you would actually love to promote during parties or write a killer blog post about how stupid this idea is (and debate on the way we should be tortured and killed).
We made it. And our beta period showed us a preview of what we expected: beta testers were having tons of fun (this quantified self shit is really addictive trust us), girls where playing more than boys, couple loved it and everyone couldn't stop talking about it during parties. We got our friends attention back, whouhouuu!
On the other hand, our mothers tought we were going after the porn industry and asked god to take us back on right way.
We also got haters that really really didn't like what we were doing and let us know about it.
This is the Dashag effect. You hate or you love it (or you also can not give a sh*t about it...).
Unfortunatly, it seems like Mister Apple didn't really like it...
After 6 rejections, we are still not on the Apple store whereas the app is done for now 7 months.